About Us

Chief Executive Designer Profile

Sharon Cheung, an Advertising Professional turned Fashion Accessory Designer and
founded her own brand MIDOTI in 2014.
Sharon comes from a dynamic background in 4A ad agency, art & design industry.
Equipped with Overseas study training at Royal Melbourne Institute Technology University (RMIT) and accomplished
her master degree major in Innovation and Design Management at The Hong Kong Polytechnic University.
Plus her regional working exposures with the international leading brands in Hong Kong,
Shanghai, Singapore, Bangkok & Taipei bring in fruitful influences
into her product innovation process and design concept.
Her products combine visual aesthetics and minimalist design subsistence with delicate and ethereal touch. 

Sharon expresses her design concepts through the observations and inspirations linking up the dots of stories around her. Aimed to sharing a different way of thinking, attitude and special experience through her unique design works and concepts. Her unique designs employed own invented structures and knotting skills plus the application of German weaving technology special materials “SOFT METAL”.

In 2015, Sharon has chosen as one of the “NEXT 100 CREATORS” the only nominee from Hong Kong but also being invited to showcase her signature “KNOT LOTS COLLECTION”at “TOKYO DESIGN WEEK”. In 2017, Sharon was the only Hong Kong Designer nominated for 2017 Taiwan Cultural & Creative Award.