CHIEF CREATIVE DIRECTOR PROFILE &
MIDOTI BRAND INTRODUCTION
SHARON CHEUNG, a Former Advertising Professional turned Jewellery Designer and founded her own brand MIDOTI in 2014. SHARON comes from a dynamic background in 4A ad agency, art & design industry. Equipped with Overseas study training at Royal Melbourne Institute Technology University (RMIT) and accomplished her master degree at The Hong Kong Polytechnic University. Plus her regional working exposures with the international leading brands in Hong Kong, Shanghai, Singapore, Bangkok & Taipei bring in fruitful influences into her product innovation process and design concept.
Her products combine sculptural aesthetics and minimalist design subsistence with delicate and ethereal touch. SHARON expresses her design concepts through the observations and inspirations linking up the dots of stories around her.
Aimed to sharing a different way of thinking, attitude and special experience
through her unique design works and concepts.
Her unique designs employed own invented structures and knotting skills plus the application of Germany hi-tech weaving technology special materials “SOFT METAL” which meets the safety of European Union REACH standard.
In 2015, SHARON has chosen as one of the “NEXT 100 CREATORS”, the only nominee from Hong Kong but also being invited to showcase her signature “KNOT LOTS COLLECTION” at “TOKYO DESIGN WEEK” and debuted her new collection in “PARIS WHO’S NEXT Premiere Classe 2016”, an Influential International Fashion Trade Show.
In 2017, SHARON was the only Hong Kong Designer selected as a finalist in the
“2017 Taiwan Cultural & Creative Award”.
In the same year SHARON also nominated 2017 Hong Kong Awards for Industries, Consumer Design Award recognized by Federation of Hong Kong Industries and
Hong Kong SAR Government.